這是一個很重要的指標，但是對於科技廠來說，這是一個影響深遠的決定，不過 Apple 公司這麼做了，他們正式宣佈暫停在俄羅斯銷售產品，是否是回應烏克蘭政府需求不得而知，不過烏克蘭官方也因此相當感謝 Tim Cook。
以下是 Apple 公司的聲明稿：
“We are deeply concerned about the Russian invasion of Ukraine and stand with all of the people who are suffering as a result of the violence. We are supporting humanitarian efforts, providing aid for the unfolding refugee crisis, and doing all we can to support our teams in the region.
We have taken a number of actions in response to the invasion. We have paused all product sales in Russia. Last week, we stopped all exports into our sales channel in the country. Apple Pay and other services have been limited. RT News and Sputnik News are no longer available for download from the App Store outside Russia. And we have disabled both traffic and live incidents in Apple Maps in Ukraine as a safety and precautionary measure for Ukrainian citizens.
We will continue to evaluate the situation and are in communication with relevant governments on the actions we are taking. We join all those around the world who are calling for peace.”
概略來說，Apple 以「反暴力、支持人道主義」為由，來宣布暫停在俄羅斯的所有產品銷售。並且也正式回應他們停止了 Apple Pay 以及封鎖 RT News 和 Sputnik News 的下載，用意是為了保障烏克蘭公民的安全和相關預防措施。除此之外，正如同 Google 宣布停止烏克蘭交通地標的導航服務，Apple Maps 同樣也禁用相關功能。